Rafael Osborne is the founder of Profit Guest Services, a revenue management consultancy for independent and boutique hotels, short-term rentals and vacation rentals. He is based in Miami and works across the United States, the Caribbean, Latin America and Spain, in English and Spanish.
Career
More than 15 years in hospitality, across independent hotels, global brands and mixed hotel and short-term rental portfolios. Rafael has contributed to revenue and operations strategy at internationally recognized brands including Melia Hotels International, Element by Marriott, Wyndham Garden and Karisma Hotels and Resorts, and at boutique-focused portfolios including Eskape Collection and Gale Miami Hotel and Residences.
That range matters: the pricing logic of a 300-room resort and that of a four-unit vacation rental are not the same problem, and most consultants have only lived one of the two.
What he actually does
The work covers dynamic pricing frameworks, segmentation strategy, length-of-stay optimization, distribution control and cost-of-acquisition management, across PMS, RMS, CRS and OTA ecosystems. Pricing, market intelligence, distribution and reporting are treated as one connected system rather than four separate decisions.
His view of the discipline is deliberately unglamorous: revenue management is not adjusting rates, it is building a system that keeps making good decisions when nobody is watching the calendar.
At a glance
- Role: Founder and Revenue Strategist, Profit Guest Services
- Based in: Miami, Florida
- Markets: United States, Caribbean, Latin America and Spain
- Languages: English and Spanish, both native-level working languages
- Focus: independent hotels, boutique hotels, short-term rentals and vacation rentals
Where he writes
Rafael writes Hospitality Pulse, the Profit Guest Services publication on revenue, distribution and the effect of AI on how travellers find and book accommodation. Every article there is signed by him.
Work with Rafael
The starting point is the Free 360 Revenue Audit: a comp set of at least five real competitors, a review of your pricing, positioning and distribution mix, and a written list of opportunities. No cost and no obligation to continue.