Your Rates Shouldn't
Be a Guess.
Stop Leaving Revenue on the Table Every Night You Sell.
I build dynamic pricing and distribution systems grounded in real market intelligence, for independent and boutique hotels, STR, and vacation rentals fighting for every booking. No guesswork. No rate sheet frozen since last season.
Independent revenue management consulting, focused on RevPAR growth, margin control, and direct bookings you don't have to hand over to an OTA.
Profit Guest Services is a revenue management consultancy for independent and boutique hotels, short-term rentals and vacation rentals, based in Miami and working across the Caribbean, Latin America and Spain. Founded by Rafael Osborne after more than 15 years in hospitality, it runs pricing, market intelligence, distribution and reporting as one connected system. Service is bilingual, English and Spanish.
No System Means Money
Left on the Table.
Most boutique hotels, STR, and vacation rentals I meet don't have a real revenue management framework. Someone opens a spreadsheet, checks a competitor's site, and adjusts a rate by feel.
That gets you inconsistent pricing, OTA commissions eating into your margin, blind spots on high-demand dates, and no real distribution strategy behind your channel mix.
Profit Guest Services builds revenue management systems for independent hotels and vacation rentals: pricing, market intelligence, distribution, and profitability working as one system, not four separate guesses.
Revenue Solutions Built
Around Your Property
Four services, one goal: more profit without more OTA dependency or guesswork.
Revenue & Profit Management Strategies
Dynamic pricing built around your real demand cycles, plus length-of-stay (LOS) rules and inventory control that protect your peak dates and fill the slow ones.
- Rate optimization built around how your property actually performs, not a generic formula
- LOS strategy: compression dates and shoulder nights, handled differently
- Inventory and availability under control, always
- A full year calendar of events and demand spikes, mapped out in advance
- Listings optimized channel by channel
Market & Competitor Intelligence
Real benchmarking that shows you where you actually stand. Market intelligence that closes the gaps in pricing, product, and reputation.
- Property and location benchmarking, done properly
- Comp set analysis, minimum 5 real competitors, not the ones you assume
- Online reputation review and ranking
- A hard look at OTA and Brand.com promotions
- A pricing positioning chart you can actually use
- SWOT and opportunity mapping, no filler
Distribution Optimization & Direct Channel Growth
A distribution strategy built to cut OTA dependency and grow direct bookings, with real control over commissions and cost of acquisition.
- Channel mix audit: who's bringing your business, and at what cost
- Rate and room mapping checked channel by channel
- Promotions reviewed and set up the right way
- A clear breakdown of commissions and cost of acquisition
- A direct channel strategy built for profit, not just volume
Reporting & Revenue Intelligence
Reporting that actually tells you something, and dashboards built around your property's real goals, not a generic template.
- Daily and weekly reporting, structured
- Forecasting support and market trend tracking
- KPI dashboards built around your property
- Numbers clear enough to make a decision without guessing
A Clear Revenue Strategy.
Not a Guess.
Request your Free 360 Revenue Audit and get a real look at your pricing, positioning, distribution mix, and comp set. You'll walk away with clear opportunities, next steps you can actually act on, and a strategy built around your property.
Free 360 Revenue Audit ->No obligation · 100% confidential
Revenue & Profit Simulator
Estimate how much annual profit your property may be leaving on the table. Complete the simulation in under 2 minutes.
Room Revenue vs. Revenue After Distribution Costs
Commission Efficiency
| Metric | Current | Optimized |
|---|
Ready for the Full Picture?
Let our team prepare a comprehensive PGS 360 Revenue & Market Strategy Audit of your property.
Request My 360 AuditTechnology Ecosystem
We integrate with the platforms that power modern hospitality. From property management and revenue optimization systems to distribution, business intelligence, and AI-driven guest communication.
Every recommendation is tailored to your property's operational reality, team capabilities, and commercial goals. The right technology stack amplifies strategy. It never replaces it.
Technology alone does not drive performance. Structured implementation and strategic oversight do.
Industry Collaborations
Selected collaborations and strategic revenue projects across boutique hospitality portfolios and internationally recognized hotel brands. Built on trust, execution, and measurable outcomes. Not generic recommendations.
Meet Rafael
Rafael Osborne
Profit Guest Services was founded by Rafael Osborne after more than 15 years in hospitality and extensive experience across independent hotels, global brands, and mixed hotel-STR portfolios.
Throughout his career, Rafael has contributed to revenue and operations strategy within internationally recognized brands such as Meliá Hotels International, Element by Marriott, Wyndham Garden, and Karisma Hotels & Resorts, as well as boutique-focused portfolios including Eskape Collection and Gale Miami Hotel & Residences.
From corporate resort environments to multi-property boutique clusters, his experience spans dynamic pricing frameworks, segmentation strategy, LOS optimization, distribution control, and cost-of-acquisition management across PMS, RMS, CRS, and OTA ecosystems.
Rafael's methodology integrates competitive intelligence, demand forecasting, and disciplined distribution strategy into structured revenue systems designed to protect margins and drive sustainable profitability.
For him, revenue management is not about adjusting rates. It is about building intelligent systems that position properties confidently in competitive markets.
Revenue Management,
Answered Plainly
What is hotel revenue management?
Revenue management is setting room rates and controlling inventory based on real demand, so a property earns the most it realistically can from each date without over-discounting or leaving rooms unsold. It combines pricing, distribution and forecasting into one ongoing process, not a rate sheet set once and left alone.
Is revenue management different for a hotel and a short-term rental?
The discipline is the same, the tools are not. Hotels manage segmented demand across a PMS, an RMS and a central reservation system. Short-term rentals and vacation rentals usually price per unit through a channel manager, with less built-in segmentation. Both need demand-based pricing, channel mix control and length-of-stay rules, applied through different technology.
What does the Free 360 Revenue Audit include?
A comp set analysis with a minimum of five real competitors, not the ones you assume, plus a review of your pricing, positioning and distribution mix. You get a written list of concrete opportunities and next steps. It is free, with no obligation to continue afterwards.
What is the difference between a budget and a forecast?
A budget is set once a year, usually approved in autumn, and stays fixed as the target the property is measured against. A forecast is updated on a regular cycle using live pickup and pace, so it reflects what is actually about to happen rather than what was planned months earlier. A property needs both, and they should never be the same number by accident.
Which markets and languages does Profit Guest Services cover?
The base is Miami, and the work covers the United States, the Caribbean, Latin America and Spain. Every service is delivered in English and Spanish, which matters when the property team, the owner and the source markets do not share the same language.
Tired of Leaving Money
on the Table?
Tell me about your property. I'll tell you honestly if I can help.