U.S. short-term rentals headed into July 4th 2026 with RevPAR pacing +12.4% year over year, and the growth came from both sides: occupancy +6.5% and ADR +5.5%. The data comes from Key Data's July 4th performance report (June 4, 2026), built on verified first-party bookings across 25 U.S. markets.
The signals under the headline
Guests booked earlier: the booking window stretched to 134.2 days, up 2.1%. Stays held at 5.59 nights. And performance was hyper-local: the Midwest, the central belt of states from Ohio to the Dakotas packed with summer lake markets, paced +29.9% RevPAR, and Osceola County, Florida (the Orlando vacation home corridor) +27.9% with ADR up 18.6%, while only 3 of 25 markets went negative. Hawaii was the only one losing rate, at -3.7% RevPAR.
What this means for your pricing
A longer booking window means peak weekends are won early. Price with conviction months out instead of discounting late, the same discipline that applies to event pricing. And benchmark your own market, not the national headline: a +12.4% average hides a +30% Midwest and a negative Hawaii.
Should you raise rates for peak weekends? If your market paces like this, yes. Demand absorbed a 5.5% ADR increase while occupancy kept growing.
Source: Key Data, July 4th 2026 Short-Term Rental Performance Report
This content was created with the help of artificial intelligence and reviewed by Rafael Osborne (Profit Guest Services) before publishing.