US hotels have just posted their 18th straight week of year over year growth, and the two standout markets got there in opposite ways.
CoStar reports national occupancy at 68% (+2.6%), ADR at US$163.56 (+3.5%) and RevPAR at US$111.29 (+6.2%) for the week ending 15 August 2026. San Diego RevPAR rose 22.8% to US$201.10, with ADR up 12.6% to US$249.71. Tampa RevPAR rose 17.5% to US$96.55, with occupancy up 11.7% to 64.9%. Source: CoStar via Hotel News Resource, 20 August 2026.
Rate market or occupancy market
San Diego priced into its event compression. Tampa filled rooms first. Same growth headline, different lever.
Rafael Osborne (Profit Guest Services): find out which lever moves your market before you touch price.
- Split your last four weeks of RevPAR growth into rate and occupancy.
- If occupancy is leading, push rate on the tightest nights.
- If rate is leading, protect it and stop discounting demand you already have.
Is the national 6.2% a target for my hotel? No. It averages markets as different as San Diego and Tampa. Yours behaves like one of them, not like the average.
This content was created with the help of artificial intelligence and reviewed by Rafael Osborne (Profit Guest Services) before publishing.
