US hotel RevPAR rose 1.7% last week, the 20th straight week of positive comparisons, and almost all of that growth came from occupancy rather than rate.
CoStar reports occupancy at 64.1% (+1.1%), ADR at US$157.14 (+0.6%) and RevPAR at US$100.69 (+1.7%) for the week of 23 to 29 August 2026. Growth slowed in part because Labor Day shifted on the calendar versus last year. Source: CoStar via Hotel News Resource, 3 September 2026.
Compare the equivalent week, not the same date
San Francisco RevPAR jumped 59.9% to US$191.87 on the Pokémon World Championships. New Orleans RevPAR fell 18.4% to US$47.50 against last year's Southern Decadence. Neither number is a trend. Both are calendar.
Rafael Osborne (Profit Guest Services): three things before you read your own week.
- Line up this year's holiday against last year's holiday, not 5 September against 5 September.
- Flag every event week so a date swing does not read as a market move.
- With ADR up only 0.6%, treat rate as something you have to earn, not something you assume.
Is 1.7% growth bad? No. It is flat rate with a holiday moved. Check your own equivalent week before you react.
This content was created with the help of artificial intelligence and reviewed by Rafael Osborne (Profit Guest Services) before publishing.
