Miami hotel ADR rose 19.8% to US$177.65 in the week of 20 to 26 September 2026. Six weeks earlier, the same market was going backwards.
CoStar puts national occupancy at 69.7% (+6.4%), ADR at US$179.43 (+7.4%) and RevPAR at US$125.06 (+14.2%) for that week, helped by the timing of Rosh Hashanah. Phoenix RevPAR slipped 0.5% to US$99.09 that same week. Source: CoStar via Hotel News Resource, 1 October 2026. Back on 2 to 8 August, CoStar had Miami RevPAR down 8.5% to US$107.60.
One market, two opposite headlines in six weeks
CoStar gives no reason for either move, and they are not the same metric: August lost occupancy, September gained rate.
Rafael Osborne (Profit Guest Services): a market that turns this fast is managed by pickup, not against last summer.
- Read net pickup by arrival date for the next 21 days before touching rate.
- Ask which metric moved: rate up on flat occupancy is a different decision.
- Compare against the week that held the same event, not the same dates.
Does a 19.8% ADR jump mean Miami demand is back? It means rate was back for one week. ADR alone says nothing about occupancy.
This content was created with the help of artificial intelligence and reviewed by Rafael Osborne (Profit Guest Services) before publishing.
