US hotel RevPAR fell 6.2% in the week of 6 to 12 September 2026, and that national number tells you nothing about your hotel.
CoStar puts national occupancy at 62.3% (-4.6%), ADR at US$160.57 (-1.7%) and RevPAR at US$100.08 (-6.2%), ending a 21 week run of growth. The cause is the calendar: Labor Day fell in a different week than in 2025. Underneath it, New York RevPAR climbed 11.5% to US$399.60 on 91.8% occupancy, Las Vegas RevPAR dropped 32.8% to US$97.55, and Minneapolis occupancy fell 17% to 57.8%. Source: CoStar via Hotel News Resource, 17 September 2026.
One week, a 44 point spread
New York and Las Vegas finished 44 percentage points apart in the same seven nights. That average describes neither.
Rafael Osborne (Profit Guest Services): before you touch rate, separate the calendar from demand.
- Compare last week against the 2025 week that held the holiday, not the dates.
- Read your market and your comp set, not the national line.
- Then decide if the softness is yours or the calendar's.
Does a -6.2% national week mean I should discount? No. It mostly reflects a holiday that moved. If your market held, you would be discounting revenue you already earned.
This content was created with the help of artificial intelligence and reviewed by Rafael Osborne (Profit Guest Services) before publishing.
