Miami hotels went backwards in the first full week of August while the rest of the country moved up.
CoStar reports Miami occupancy down 7.2% to 65.8% and RevPAR down 8.5% to US$107.60 for the week of 2 to 8 August 2026. Nationally: occupancy 70.0% (+3.0%), ADR US$166.85 (+4.1%), RevPAR US$116.77 (+7.2%). Philadelphia led the top 25 markets, RevPAR up 27.4%. Source: CoStar via Hospitality Net, 13 August 2026.
Do not price against last summer
CoStar gives no reason for the Miami drop. It is tempting to call it a post World Cup hangover. But a variance against 2025 tells you nothing about who is booking this week.
Rafael Osborne (Profit Guest Services): after a big event cycle you manage by pickup, not by the comparison column.
Three moves for Monday:
- Read net pickup by arrival date for the next 21 days, not month totals.
- Hold rate on the nights still pacing. Discount only the soft ones.
- Check your five comps daily. A market decline is not always your decline.
Is an 8.5% RevPAR drop a rate problem? Not here. Occupancy fell 7.2% and carried most of the loss. Fix demand first, then rate.
