Miami hotels went backwards in the first full week of August while the rest of the country moved up.
CoStar reports Miami occupancy down 7.2% to 65.8% and RevPAR down 8.5% to US$107.60 for the week of 2 to 8 August 2026. Nationally: occupancy 70.0% (+3.0%), ADR US$166.85 (+4.1%), RevPAR US$116.77 (+7.2%). Philadelphia led the top 25 markets, RevPAR up 27.4%. Source: CoStar via Hospitality Net, 13 August 2026.
Do not price against last summer
CoStar gives no reason for the Miami drop. It is tempting to call it a post World Cup hangover. But a variance against 2025 tells you nothing about who is booking this week.
Rafael Osborne (Profit Guest Services): after a big event cycle you manage by pickup, not by the comparison column.
Three moves for Monday:
- Read net pickup by arrival date for the next 21 days, not month totals.
- Hold rate on the nights still pacing. Discount only the soft ones.
- Check your five comps daily. A market decline is not always your decline.
Is an 8.5% RevPAR drop a rate problem? Not here. Occupancy fell 7.2% and carried most of the loss. Fix demand first, then rate.
This content was created with the help of artificial intelligence and reviewed by Rafael Osborne (Profit Guest Services) before publishing.
