US hotels set a weekly ADR record of US$179.30 for 13 to 19 September 2026, one week after national RevPAR fell 6.2%.
CoStar puts occupancy at 71.1% (+4.4%), ADR at US$179.30 (+5.7%) and RevPAR at US$127.43 (+10.4%), with 21 of the top 25 markets growing RevPAR. Events did that, not a season. Chicago ADR hit US$257.66 (+28.2%) and RevPAR US$226.18 (+41.8%) on the International Manufacturing Technology Show. Washington, D.C. ran 82.3% occupancy (+10.7%), the largest gain in the top 25. Source: CoStar via Hotel News Resource, 24 September 2026.
Two weeks, two different countries
One week at -6.2%, the next an all time high. The national average manages nothing. Your event calendar does.
Rafael Osborne (Profit Guest Services): build the calendar before the forecast.
- List every convention and festival date in your market for the next 12 months.
- Price those weeks off last year's event week, not off the month.
- Hold rate on the shoulder nights either side. That is where compression pays.
Does a record national ADR mean I can raise rates? Only in the weeks your market has a reason to be full. The rest of the year, the record is someone else's event.
